Finding swimwear is hard. That’s a fact. Size, fit, fabric, shape, coverage — all of these seemingly tiny factors make a huge impact. That’s why when we find a brand that has perfectly executed its niche in the swim game, we can’t help but share.

ALULU Swimwear fits that bill, known for designs that offer up superior comfort and support, alongside thoughtful design, unique prints and considered fabrics, all of which sit at the core of each and every one of its new ranges.

Founded by Gemma Freeman on the coast of Northern New South Wales, ALULU Swimwear was sparked by a passion to provide all women well designed, supportive swim that they want to be seen in. Because, style shouldn’t have to compromise on comfort.

As well as considered designs that feature stunningly unique prints made by Australian artists, it’s ALULU’s commitment to its consumers that have truly made a mark. That includes the brand’s decision to incorporate Power Mesh lining into every area of their garments that customers wanted extra support, as well as the introduction of new underwire construction technique, to preserve underwire integrity over time.

It’s also a commitment to conscious practices that sets the Australian-founded swim range apart, using a range of premium fabrics that are produced using regenerated materials salvaged from our oceans, which in turn, can be recycled infinitely.

If you’re wanting to try out the luxe, flattering designs for yourself, hear a few of our favourite pieces from the ALULU range to shop.